11 Reasons Why Your Business Requires A Blog

Ever thought of having a blog for your home business? Many businesses whether small or big require a blog for their business. A blog makes it easy for you to interact with your existing customers. It also adds new customers and sets up your skill.

Competition in every market place is a must, and so for you to have a voice you need to consider creating a blog. A blog can increase your sales and profits since you will be giving your business a say on the internet.

Here is how a blog is your super easy solution for your business to achieve success.

1. Attract And Retain Potential Clients

Online advertising is the new approach of doing business. Not only does a blog generate traffic, but also assists to maintain that traffic, thus keeping potential clients coming back hence increases your online trustworthiness.

2. Educates, Entertains And Engages

Most people are turning to the internet to research and get information before they purchase anything. For you to penetrate your market place especially when you work from home, writing your content with customers in mind is very important. Informed and educated visitors become confident and reliable customers.

Some people prefer listening to reading; videos can be used to entertain, which in turn assists you to make sales in your online business.

A blog is a great platform to directly address your clients. Every good blog allows the readers to comment and add their own expertise. You can call them to action by asking them questions. Reading their answers or comments will help you work on your business and improve on your weak points, hence building a relationship between the reader and you as the author.

3. Increases Trustworthiness

Trust is vital in every business. People are more likely to buy products or services from businesses they are familiar with. To ensure that clients constantly visit your business for new developments which you are updating frequently, a blog would be a simpler way to do this. By building this association’s based on trust, you are well making a face for your product, for this reason growing the possibility for more additional sales.

4. Tells your story

People like to know that the business they are dealing with is done by real people. They want real information from real people. A blog is a good way of telling people about your business. These readers will see how your business has grown and how you have dealt with challenges that come along with running a business. In the long run some of those readers will invest on your information and achievement story; hence they will find it hard to imagine working with anyone else.

5. Good For Visibility In Search Engines Results

Writing on blog posts can really help your business achieve more through the use of simple phrases and keywords. Search engines will use these keywords and send searchers to your site. To ensure visibility of your business, writing more posts increase the chances of search engines showing one of your posts to a searcher by means of keywords. To sum it up, a blog will help people find you more easily.

6. Leadership

Having a blog establishes you as an authority in your industry because you have a blog while others don’t. Since you are pushing out great contents and great ideas, it makes it easy for a customer to buy.

Having a blog helps you get the word out to potential buyers. Since they will have had a part in giving you opinions, they will as well be willing to turn into buyers.

7. Easy Marketing

A blog creates more customers at a lower cost and it also has reduced marketing costs for your business, hence more achievement.

8. Links From Other Businesses

Business associations and unions can be attained by having a blog. Since you will be online, other businesses will locate you effortlessly and in so doing help build your experience, leads and sales.

9. It Shows Your Professionalism

People are online looking for solutions to there problems. A blog gives you the ability to demonstrate your stuff. Be the solution and people will be loyal to you and tell others about you. By updating your blog regularly with the right content, people will see your professionalism in what you are talking about, which in turn becomes good for the growth of your business.

10. Be Reachable Round The Clock

You do not need to worry about the working hours, since a blog works round the clock. That means that people can access you any time even while you are asleep. This will help you work with less staff hence reducing your expenses.

11. Social Networks

When you write a blog post, you can share it across the world through social media. For you to get more result in your online advertisement, you can link your blog to social media platforms, these includes Facebook, LinkedIn and twitter, by this you will find out how easy marketing your business on social media is.

Conclusion: Many business owners have a list of excuses of why they don’t have a blog for their businesses. Whether you are a small business owner or a large business owner and you are looking for ways to grow your business, then a blog may be the best tool you need to achieve your business goals.

Best Franchises to Invest In

Investing in the right franchise opportunity requires the gathering and analyzing of a great deal of information. Choosing a franchise based upon current or short term trends should not be the criteria. The demand for products or services during the next decade is more important. This article provides a look into the future and where the best franchise opportunities will be. Some of these may surprise you.

When looking to purchase a franchise its common practice to follow a simple path:

  • Identify the types of franchises that interest you and that you’re qualified to operate.
  • Establish the amount of capital available to invest in the new franchise.
  • Find the franchise opportunities that meet the above standards.
  • Evaluate and validate the franchises you select.

Each of these steps requires gathering and reviewing the right information. A key step in this process is having an understanding of what the future may hold for a particular franchise. There are a number of franchises that are like a shooting star only to be burned out in a few years.

Let’s look into some projections from 2010 to 2015:

Population Projections from U.S. Census Bureau

  • The number of people in the U.S. over 65 years of age will grow from 40 million to 47 million an increase of 16.5%.
  • The percent of the population of those 65 and older will go from 13% to 14.4%
  • By 2015-1 in 7 people in the U.S. will be 65 or older.
  • The number of Hispanics in the U.S. will grow from 50 million to 58 million an increase of 16%
  • The percent of Hispanics in the population will go from 16% to 17.7%
  • By 2015-1 in 5.6 people in the U.S. will be Hispanic.
  • By 2015 – 1 in 20 people in the U.S. will be Asian

Based upon this data, the franchise categories that should benefit from population trends and resulting demand for products and services are the following:

  • Health and Fitness Franchises that include home healthcare, fitness and recreational sports centers, medical services and other services for the elderly.
  • Personal Care Services including beauty products and services, massage therapy and related services.
  • Facilities support services such as office administrative services, janitorial services, IT services, temporary employment agencies.
  • Home Service Franchises such as lawn care and landscaping, cleaning services, pest control, handyman, home care services focused on the elderly and security services.
  • Accounting, tax preparation, bookkeeping and payroll services
  • Food Franchises such as Mexican and Asian restaurants and healthy cuisine concepts. Food delivery concepts.
  • Children’s Services that provide tutorial, supplemental educational services and programs for learning disabled children. Educational and recreational services reduced or eliminated as a result of funding reductions.

As the United States moves beyond 2010, demographic changes will alter the marketplace and impact the demand for particular goods and services. Franchise concepts will react to and reflect these changes. Individuals looking to purchase a franchise should be mindful of the changes taking place in the marketplace and make their choice accordingly. As always there will be some unique franchises that will be introduced, however, it will be important to determine if the unique franchise reflects a fad or has a sustainable market to sell to.

How You Can Benefit From Coaching If You Are A Small Business Owner

The benefits of coaching are endless: it brings clarity, provides accountability, keeps you on track, helps you discover the right direction, etc. However, different segments of customers benefit from coaching in different ways, and there are naturally some specific benefits for small business owners or even “solopreneurs”.

Firstly, let me say, I can easily relate to your struggles and challenges, having been a small business owner for over 6 years. Therefore, I am going to walk you through the aspects of coaching that can be specifically helpful to you and hopefully by the end of the article you will be convinced that hiring a coach is an investment well worth making.

1.) Whether you are a seasoned, successful business owner or a start up, one thing is for sure – throughout the process of running your business you will constantly be questioning your next steps and the decisions you need to make. Sure, you will probably discuss these with your family, friends, or even colleagues if you have any, but the truth is nobody will be able to give you the right answer better than a coach. Why? Because the coach will not give you any answer. The coach will make you think for yourself, to dig deep for the right answer which you have known all along; you just didn’t trust yourself enough to take YOUR answer, as opposed to the answers you received from others, as the right one. Imagine how much time you waste by asking around, hesitating and deliberating. One laser-sharp coaching session on the subject will leave you clear and convinced about the best next step.

2.) I have already touched upon the issue of trust in the point above. Being able to trust yourself and have confidence in your business when things don´t look rosy is a very rare feature amongst small business owners, especially those who are new to this business group. One of the major objectives of any honest and experienced coach will be to help you operate from a place of self-belief, positivity and motivation. The coach will help you to approach each and every project from the perspective of “happy anticipation”, meaning expecting a positive outcome rather than stressing over self-induced doubt and insecurity.

3.) When talking to various small business owners, I often hear the impact that their responsibility has on them. And it is overwhelming. Being a business owner is not for the faint hearted. The complexity of it all is never ending. There is the need to sell and generate the revenue. To achieve that, there are numerous (and not always successful) marketing and promotional efforts involved. There is the accounting, the networking, the admin, and a lot of interpersonal and team dynamics, if you have a team. Through it all, all you want to do is be as good a leader as you possibly can and put in place the vision that brought you originally to your business. And that is exactly where a coach fits in. He will always, I repeat always, be able to bring you back to your initial dream and enthusiasm.

She will help you to find the way through your numerous responsibilities and assist you in understanding what is important and what can wait or be delegated. Your coaching session will allow you to relax into who you really want to be while remaining accountable for all you want to achieve.

You can look at having a coach as like having a personal spring board where your opinions are heard, challenged but not diminished. You can also view it as a time when your intuition is allowed to flow and when no ideas are too crazy, too ambitious or flat out outrageous. During a coaching session, you are assisted and supported but not allowed to get away with excuses. And remember, a coach is a small business owner too, so he/she understands you really well.