How Article Marketing Can Increase Your Investment Returns Exponentially

All business owners want to see returns on their investments. They should because their businesses will close down if nothing happens. Before internet, it can take months or even years to see any significant breakthrough depending on what they promote. After internet, it can be as soon as weeks, days or even mere hours. This is all made possible by article marketing which is easy, free and yet powerful way to increase your investment returns exponentially.

Article marketing is a much elaborated advertising tool as compared to classified and pay per click ads which costs money. So long as the person knows and has a lot to share with others by writing articles regularly as a hobby rather than a job, he or she can be just as successful even without spending any money or sweet talking, meeting or even cold calling prospects. If you are new in marketing online and have no list to start off with, this can be very useful too.

But simply writing articles just out of passion is not enough. Unless you are really treating it as a hobby, there are a few factors you should look into if you want your articles to generate long-term traffic to your online businesses.

First of all, you need to use keywords as a focal point for your title. This is important as you need people to see your article first before getting them to do anything else. Keywords are words people type into major search engine toolbar to find what they want. Once the search engine detects those keywords via their search clicks, it automatically dispatches a list of most relevant links. And since most links are also titles, you need to use keywords as your title.

Secondly your title has to be eye catching apart from keywords in such a way that it stops others from doing their own things and gets them to read your article. Titles like how to, X no of mistakes most people make with this thing, X no of tips for you to succeed in that thing or just a question highlighting the most common problem have proven to be very effective in those.

Thirdly, your content has to be original and unique. As much as it is important to compose a 300 to 500 word article, your paragraphs must be evenly spaced out in such a way that it does not bore readers. I rather have 8 paragraphs of 4 to 6 lines each than 4 paragraphs of 8 to 10 lines. In terms of originality, it is best to write something you are passionate or know a lot. If not, you may consider doing research on other articles, jot down their keypoints and use them for your own article.

Next whether you are promoting your own or other merchants’ products, you need to direct them to your landing page rather than a sales page. Though there are certain gurus claiming that the fastest way to earn big is to direct reader to sales page through your articles, this is just a short-term income and success. If you want long-term results, you need to build a list of subscribers. And to do that, you need a landing page for building your list of their names and emails.

You also need to brand yourself in a certain way. Creating landing pages, designing websites and social networking is one half of it. Writing articles is another. The first article you write, not everyone will pay attention. It is only when you wrote second, third and fourth about the same topic or product you intend to promote, then chances of them paying attention will be higher. According to internet guru Ewen Chia, you need to write at least 5 articles on the same niche everyday for 1 week in order to see results.

Apart from branding yourself in writing more articles, you can also change your style of writing. Do not just focus on making money online and your products. Go and keep up to date with the latest developments happening in the world. For instance now that everyone is talking about World Cup, you may want to find products related to soccer and share with others your views on what you read in internet, newspapers, magazines and TV.

Once you developed the art of article marketing, you can not only earn more traffic and money but also developed your skills in other areas of internet marketing. Such as blogging, copywriting, creating content in landing pages or websites and even video marketing.

These are all the ways of how article marketing can increase your returns exponentially.

If You Don’t Work on Your Business It Will Fail! – Here’s Some Tips to Help You Work on It

You build a better business by working on it, but finding the time to work on building a better business is a major challenge faced by most small to medium enterprise owners.

When you’ve just clocked a 50-60hr week working ‘in your’ business, delivering the product/service, fire fighting, dealing with staff issues and whatever else comes up – finding the time, motivation & energy to improve your business can be a challenge.

Other obstacles that can arise are lack of direction and focus: ‘I know I should be working on it – but how do I actually do that? and ‘What issues and problems do I tackle first? Nagging questions like these can cause a feeling of overwhelm that can lead to procrastination and shelving ‘the working on it’ for another week. Unfortunately the less time you spend working on it, the more time you’ll spend working in it, continually experiencing the same frustrations and barriers to growth.

Understanding the difference between working ‘in your’ business and ‘on your’ business is the first step to building an even better business.

‘Working on the business’ does NOT mean scheduling work, processing the accounts, submitting a quote or helping your employees do a job, these tasks are important and they’re just ‘business as usual tasks’.

‘Working ON the business’ involves thinking about the future, planning,reviewing & improving current processes and systems and asking questions like how can we do X,Y,Z better here? What would be a simpler way to do X,Y,Z? If I suddenly got sick for a month and couldn’t do what I usually do, where would things fall down first?

Working on your business is a shift in mindset and taking it on board fully will mean forming some new habits and disciplines:

Here are some tips to help you start ‘working on it’

  1. Set aside a block of time to work on your business every week. Buy yourself a good note book and pen. Tell your staff, friends & family that you do not want to be interrupted (unless it’s an emergency) and go to a library or a quiet coffee shop, somewhere where there is minimal distraction, then get out your new notebook & pen.
  2. Reflect on your current frustrations with the business; what areas of the business are most problematic – Ask: Why does this problem exist? Then drill further again until you get to the root cause of the problem. Clarity on the root cause will empower you to develop solutions that work. Also consider….What determines the strength of a chain? The answer is the weakest link. Identify the weakest link in the business and focus your efforts there. There is no point investing money in a new website to generate sales if your customer service is shabby!
  3. Decide where your business is going. What will it be like in 2, 3, or 5 years time? How much money will it make, how many people will you employee, what will you be doing in it then? What will you not be doing then? What products and services will you be offering then? Use this as a guide for strategic planning and identifying changes required to move in the new direction.
  4. Visualise – spend some time just thinking about your ultimate business, just visualising and thinking about your ultimate business will generate new ideas, the process will get you inspired and motivated into action.
  5. Become a big sponge – Read, listen, watch, research and use outside help. There’s heaps of free resources on the web, you can find lots of ideas and answers for free, tune into the experience of other business owners and learn from it. There are free government resources, business incubators and programmes for you to leverage and utilise. Business coaches and mentors can help you with objectivity, guidance, support, accountability & feedback all aimed at helping your business and you grow. I have some great free tools available on my Free Resources page.

How to Triple Your Investments Overnight With Penny Stocks

Tripling your investments is as easy as finding a good penny stock. Many traders are beginning to embrace and execute a new method for doing just that.

Professional traders have long relied on analytical stock programs to do a lot of their work for them. Not only is this technology a timesaver, but it is the most reliable and effective way of anticipating market behavior. How it works is that it takes the entire scope of the market into account to find the market factors which have led to break out upswings in individual stocks in the past. It uses this information to apply it to contemporary market data to find similar chances in the current market so that you can invest accordingly.

This technology is now available on a consumer-based level, often in the form of stock newsletters which generate the picks based on this method and then sends them out to those who are signed up for the letter. Some of these programs exclusively go after cheap stocks given the increased profit potential behind them. This is simply because it takes a far deal less trading influence to affect the price of a cheap stock which is why you’ll commonly see a cheap stock go on a huge appreciation in the short-term.

It’s a completely different analytical process as a result anticipating cheap market behavior versus greater priced stocks. This is why the programs which attempt to target both cheap and greater priced stocks don’t perform as well.

The first pick which I received from the stock program which I’ve been using as of late was initially valued at $.20 a share. In less than 48 hours that stock had appreciated to $.63, which accounts for more than a 200% increase in value. This gives you an idea of the profit potential behind these cheap stocks and your ability to find them easily if you have the right technology on your side.